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How to Start a new Regular Email Campaign This is one reason why it is a good idea to have just one Audience in your account. To do this, you will need to create a new version of your campaign for each audience. Important: Campaigns are Audience-specific - you cannot send one campaign to multiple audiences. We'll cover the other Mailchimp email campaign types in future lessons. This lesson will focus on creating a Regular campaign. An A/B Test allows you to test two different versions of an email campaign on a small group of subscribers before sending the winner to the rest of the recipients.sending a welcome email when someone joins your list via your website. An Automated is used when you want to set up an email in advance and have Mailchimp send it automatically when certain circumstances occur, e.g.Some people prefer this, although it is a lot less common today than it used to be. A Plain Text email is just that - no formatting, text or images.A Regular campaign is the fastest option and allows you to send a formatted email with images, buttons and videos.There are several different types of email campaign in Mailchimp, including the following: Testing your email campaign before sending to your audienceĪn email campaign is any email that you send from Mailchimp to your subscribers.Set up tracking for your email campaign.Sharing your campaign with a Campaign Link.Design your email and write the content.Choose a template for your campaign's email.Write the subject line of your email campaign.Personalize the "To" Field in your campaign.Define a Segment containing subscribers who will receive your campaign.How to Start a new Regular Email Campaign.What is an email campaign in Mailchimp?.This section provides you with a list of the lessons in this page with quick links to help you jump directly to a specific lesson. Along the way, we'll include recommendations and best practices so that by the end, you'll be safe in the knowledge that you're "doing Mailchimp right". In fact, it's actually a collection of short individual lessons, all together on a single page so you don't have to click through multiple pages to get all the information you need from deciding which type of campaign you should send, through to clicking the Send button to push your new email campaign out into the world.
Unlike other lessons on our site, this training will take longer than five minutes to complete. Whether you're new to Mailchimp or an existing user who wants to make sure that you're following all the right steps when setting up your email campaigns in Mailchimp, this tutorial is for you. It focuses on creating a Regular campaign and shows you the steps you need to take, and the best practices you should use, from starting a new email campaign all the way through to actually sending your email. This lesson provides a detailed step-by-step guide to creating an email campaign in Mailchimp.